To monetize your website with Google AdSense, you must meet specific requirements set by Google. AdSense has strict policies to ensure quality content, user experience, and compliance with their program policies. Below is a detailed breakdown of all the AdSense approval requirements you need to fulfill before getting accepted into the program.
1. Website Requirements for AdSense Approval
A. Domain & Hosting Requirements
- Self-Hosted Domain: You must own a top-level domain (TLD) like .com, .net, .org.
- Secure Website (HTTPS): Your site must have an SSL certificate.
- Stable Hosting: Minimal downtime is essential; avoid free hosting with poor uptime.
B. Content Requirements
- High-Quality, Original Content:
- No copied or scraped content.
- Content must be valuable, well-written, and engaging.
- Minimum 20–30 high-quality posts (recommended).
- Compliance with AdSense Policies:
- No copyrighted material without permission.
- No adult, violent, or hateful content.
- No illegal or deceptive content.
- Content Language: Must be in a supported AdSense language; avoid machine translations.
C. Website Design & User Experience (UX)
- Professional Design: Avoid broken links, excessive ads, and ensure mobile-friendliness.
- Clear Navigation: Must include About Us, Contact, Privacy Policy, and Disclaimer pages.
- No “Under Construction” Pages: Site must be fully functional.
D. Traffic Requirements (Myth vs. Reality)
- No official traffic requirement.
- Low-traffic sites may struggle to get approved.
- Focus on organic traffic; avoid buying traffic.
2. Technical Requirements for AdSense Approval
A. Website Age
- No strict requirement, but older domains have better chances.
- New domains can also get approved if all criteria are met.
B. Required Pages
- Privacy Policy: Must comply with GDPR and mention AdSense, cookies, and data use.
- Contact Page: Include a valid email or contact form.
- About Us Page: Establishes trust and credibility.
- Disclaimer Page: Required for affiliate or legal disclaimers.
C. No Policy Violations
- No invalid click activity or banned content.
- No excessive ads or pop-ups before approval.
3. Application Process & Common Reasons for Rejection
A. Steps to Apply for AdSense
- Sign up at Google AdSense.
- Submit your website URL.
- Verify ownership via HTML file or DNS record.
- Wait for review (2–7 days typically).
B. Common Reasons for Rejection
- Low-value or duplicate content.
- Missing legal pages like Privacy Policy or About Us.
- Poor UX (e.g., broken design or slow speed).
- Non-compliant or insufficient content.
4. How to Increase Approval Chances
- Publish 30+ high-quality articles (800+ words each).
- Optimize content for SEO (keywords, links).
- Improve site speed using tools like Google PageSpeed Insights.
- Avoid placing many ads before approval.
- Drive organic traffic through SEO and social media.
5. What Happens After Approval?
- You’ll receive an approval email.
- Place AdSense code on your site.
- Follow AdSense policies to maintain your account.
Final Thoughts
Getting AdSense approval requires a well-structured, content-rich, and policy-compliant website. Focus on quality content, user experience, and legal compliance to maximize your chances. If rejected, fix the issues and reapply after improving your site.
By following these requirements, you can successfully get AdSense approval and start monetizing your website!